Boosting your baby's brainpower starts with you.


Parenting isn’t always easy – but one thing’s for sure: you know you want the best for your baby. Luckily, there are three simple and free interactions that, when done daily, help boost your baby’s brainpower right from the start. Talk. Read. Sing. It changes everything®.

Talk with your baby from the start.

So … what should you talk about? Anything and everything. Describe the pattern of circles on a blanket. Count the number of blocks on the floor. Listen to the noisy garbage truck outside. Talk about the whirring sound of the blender. What did you do at work today? What will you have for dinner tonight? Engage in conversation. Look into your baby’s eyes and watch his reactions as you talk. Remember, it really doesn’t matter what you talk about – and it also doesn’t matter if your baby is too young to understand. His brain is developing with every word.

Knowing more than one language offers countless benefits for your kids – including expanding their future career opportunities. You don’t have to speak a language perfectly. The most important thing is to introduce them to it. Learn more about the benefits of dual language learning.

Read them a book, it’s very smart.

What is one of the most powerful things you can do with your baby? Read! Start early, and read every day from birth onward to establish a rewarding habit early in life. A great tip to keep in mind is to read WITH your child. Use funny voices, point out and describe pictures, and ask questions as you go along. These simple actions not only will help hold your child’s interest, but it’ll spark imagination and curiosity – even at a very young age.   

Don’t have enough hours in the day to read? We get it. Just a few minutes a day can have an impact. Reading shopping lists, recipes, road signs, and labels together all count, too. You’re doing your best, and your child will thank you for it later.  

Check out these great tips on reading with your child.

Sing them a song, it’s a wonderful start.

Music is a great way to help babies learn new words, boost language comprehension, and establish rhythm and rhyme. When you sing to your baby, you’re forming a special bond together just by the sound of your voice. Singing is also a great activity for the whole family. Sing old favorites and new tunes together, and help build deeper family bonds between older siblings and grandparents too. Remember, it doesn’t matter if you can’t carry a tune. In your baby’s eyes, you are a singing superstar. 

Sneak in songs during breakfast, in the car, or during bath time. From nursery rhymes to your own favorite playlist, turn up the volume and sing together. It’s one of the greatest expressions of your love!

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